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Pricing & BillingChanging Your Plan

Changing Your Plan

Already have a paid Betterlytics subscription and need to adjust your plan? This guide covers everything you need to know about upgrading, downgrading, and switching between plan tiers.

Understanding Plan Changes

Types of Plan Changes

Upgrading:

  • Increase your event limits
  • Move up a plan, for example from Plus to Business

Downgrading:

  • Reduce your event limits to lower costs
  • Move down a plan, for example from Business to Plus

Lateral Changes:

  • Same tier but different event volume
  • Adjust pricing without changing features

Before You Change Plans

Assess Your Current Usage

  1. Review your event consumption in User Settings → Usage tab
  2. Check which features you actually use (for example Business vs Plus)
  3. Consider your future growth - will you need more events next month?
  4. Evaluate dashboard usage - do you need multiple dashboards and sites to monitor?

Current usage overview in user settings

How to Change Your Plan

Step 1: Access Your Billing

  1. Log into your Betterlytics account
  2. Click your user avatar in the top-right corner
  3. Select “Upgrade Plan” or navigate to betterlytics.io/billing 
  4. You’ll see the pricing calculator with your current plan highlighted

Step 2: Select Your New Plan

  1. Use the slider to choose your desired event volume
  2. Select Plus or Business
  3. Review the new pricing compared to your current plan
  4. Note the monthly cost difference

Billing page with pricing calculator

Step 3: Confirm the Change

  1. Click “Change to This Plan” on your desired option
  2. You’ll be redirected to Stripe Customer Portal
  3. Review the change details including proration
  4. Select your new plan
  5. Confirm the subscription modification

Stripe customer portal plan change interface

Step 4: Immediate Effect

  • Plan changes take effect immediately
  • Billing adjustments are automatic and prorated
  • New features/limits are available right away
  • You’ll receive an email confirmation from Stripe

Upgrading Your Plan

When to Upgrade

Consider upgrading when you:

  • Consistently approach your event limits
  • Need more sites or team members than your plan allows
  • Want longer data retention (1 year on Free, 3 years on Plus, 5 years on Business)

Upgrade Benefits

More Event Capacity:

  • Higher monthly event limits
  • Room for traffic growth
  • No overage worries

Plus and Business Features:

  • More sites: 5 on Plus, 25 on Business
  • More team members: up to 3 per site on Plus, up to 25 per site on Business
  • Longer data retention: 3 years on Plus, 5 years on Business
  • More uptime monitors and faster checks: 5 checked every minute on Plus, 50 checked every 30 seconds on Business
  • Scheduled email reports and a status page on your own domain
  • On Business: 3 status pages without Betterlytics branding, and priority support

Upgrade Billing

  • Immediate proration - pay the difference for remaining billing period
  • No interruption to service
  • Access to new features/limits right away

Downgrading Your Plan

When to Downgrade

Consider downgrading when you:

  • Consistently use fewer events than your current limit
  • Want to reduce monthly costs
  • Don’t need the sites, team members or features of your current plan anymore

Important Downgrade Impacts: Any data older than your new plan’s retention period is at risk of being deleted, for example data older than 3 years if you move from Business to Plus.

Downgrade Process

  1. Select your new lower-tier plan using the pricing calculator
  2. Stripe automatically calculates credit from unused time
  3. Downgrade takes effect immediately
  4. Credit applied to your account for future billing

Getting Help with Plan Changes

Before Making Changes

  • 📧 Email Support - Get advice on the right plan for your needs
  • 💬 Discord Community  - Ask our developers directly about their experiences or recommendations

After Plan Changes

  • Billing questions: Contact support with your Stripe invoice details
  • Feature access issues: Verify your plan status and contact support
  • Data concerns: We can help explain retention policy changes

Need help choosing the right plan? Contact our support team or visit your billing page  to explore your options.