Betterlytics changelog

Stronger Bot Filtering

In our previous release we put a large set of new bot detection rules into observation mode, flagging suspected traffic without touching your numbers. After four weeks of measuring them against real traffic, the rules that proved to catch only bots are now enforced.

This wave removes a group of named crawlers, along with scraper fleets running through residential proxies that many sites saw as unexplained visits from Vietnam, Brazil, and Singapore. Only rules that showed no real visitor interaction across thousands of sessions were promoted, and the remaining rules continue observing for future waves.

New Features

• Clicking into your data to apply a filter now shows a notice of exactly what changed, and lets you undo it.
• Team invitations now come with a shareable link, so you can invite people over any channel instead of relying on email.

Improvements

• Browser, operating system, and device icons now appear in the filter dropdown, applied filter chips, and funnel step labels.
• Various small design and usability improvements across filters and the dashboard.

Fixes

• Editing a funnel could reorder its steps on save, silently changing both the displayed steps and the conversion numbers. Step order is now preserved.
• Signed-in users no longer briefly see the Sign in and Get started buttons while a page loads.
• The loading bar at the top of the page no longer runs forever after opening an external link in a new tab or clicking an email or phone link.

Security

• Major security updates to authentication and account handling, keeping your account and data safe and secure.

Modernized Authentication

We have moved the system that handles your account, your sessions, and signing in onto a modern, actively developed foundation that receives ongoing security updates. Email and password sign-in, Google and GitHub sign-in, and two-factor authentication all continue to work, and your password, dashboards, team members, and data are unchanged.

• Two-factor authentication needs to be set up again. Existing setups could not be carried over to the new system, and everyone affected has been emailed.
• To re-enable it, open Settings from your avatar menu and go to Account security. Your authenticator app will get a new QR code, and you can delete the old Betterlytics entry.
• You may have been signed out once as the change rolled out. That was the switch itself, not a problem with your account.

Security

• Enabling two-factor authentication now confirms your account password before showing the QR code.
• Disabling two-factor authentication now asks for your account password instead of a code from your authenticator app.

Improvements

• Signed-in pages now do less work verifying your session, making the dashboard feel slightly quicker to move around.

WordPress Plugin

Betterlytics now has an official WordPress plugin, available in the WordPress.org plugin directory. Install it from wp-admin, paste in your Site ID, enable tracking, and your analytics start filling in. There is no snippet to add to your theme, and nothing to re-apply after a theme update.

• Page views, visitors, sessions, referrers, campaigns, devices, and geography, from the moment you turn tracking on.
• Outbound link clicks, Core Web Vitals, and click tracking on any button or link, each behind a single toggle.
• A setup guide right inside wp-admin that walks you through connecting your site.
• Every setting is also manageable from WP-CLI, for sites deployed from a pipeline.

A few capabilities are configured on the tracking script itself and are not exposed by the plugin yet, including session replay, error tracking, dynamic URL grouping, and global properties. For now, those still require installing the tracking script manually. Our documentation has a dedicated WordPress section covering setup, every setting, and what the plugin does and does not track.

Stronger Bot Filtering

Automated traffic is one of the biggest sources of misleading analytics, so we have rebuilt how Betterlytics recognizes it. The first wave of new detection rules is now live and filters out more bots, crawlers, and referrer spam before they ever reach your reports.

Alongside it, a much larger set of rules runs in observation mode: they flag suspected bot traffic without affecting your numbers, so we can measure each rule against real traffic before it starts filtering. Expect further waves as rules prove themselves, each one making your data a little cleaner.

New Features

• Billing settings now include a usage breakdown, showing exactly which event types make up your monthly quota, and how much each of your sites contributes.
• The breakdown also makes clear which events are free: time on page and scroll depth are tracked as separate events but never count toward your quota.

Improvements

• Our event pipeline is now more resilient during deployments and infrastructure disruptions, so your data keeps arriving reliably.
• Various small design and usability improvements across the dashboard.

Fixes

• Following an old dashboard link no longer ends in a redirect loop. It now takes you to your list of dashboards.

Security

• Hardened event ingestion against malformed and malicious data, alongside general security updates to keep Betterlytics stable and secure.