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Betterlytics Terms of Service

Last updated: June 27, 2025

Scope of These Terms

These Terms of Service apply exclusively to the Betterlytics hosted cloud service available at betterlytics.io and our official domains. They do not apply to self-hosted installations of our open source software. If you self-host Betterlytics, you are responsible for your own terms of service, data processing, and legal compliance.

Thank you for using Betterlytics! When we say "company", "we", "our", "us", "service" or "services" in this document, we are referring to Betterlytics and our privacy-focused web analytics platform.

We may update these Terms of Service in the future. Whenever we make significant changes to our policies, we will notify our customers via email and announce them on our website. When you use our service, now or in the future, you are agreeing to the latest Terms of Service.

If you do not agree to these Terms of Service, do not use this service. Violation of any of the terms below may result in the termination of your account.

Account Terms

  • Security responsibility: You are responsible for maintaining the security of your account and password. Betterlytics cannot and will not be liable for any loss or damage from your failure to comply with this security obligation.
  • Account activity: You are responsible for any activity that occurs under your account, including activity by team members you invite to your account.
  • Legal compliance: You may not use our service for any illegal purpose or to violate any laws in your jurisdiction.
  • Registration requirements: You must provide a valid email address to complete the signup process. You must be a human - accounts registered by bots or automated methods are not permitted.
  • Website ownership: You must own or have explicit permission to install our analytics script on any website you track with Betterlytics.
  • Data accuracy: You agree to provide accurate information about your websites and not to intentionally send false or misleading data to our service.
  • Age requirements: You must be at least 18 years old to use our service. If you are between 13-17, you may use our service only with parental consent.

Acceptable Use

Betterlytics is designed for legitimate website analytics and is built as an open source project for transparency. You agree not to use our service to:

  • Track visitors without their knowledge or in violation of privacy laws
  • Collect personally identifiable information (our system is designed to prevent this)
  • Generate artificial or bot traffic to inflate statistics or abuse our infrastructure
  • Track websites you don't own without explicit permission
  • Abuse our service infrastructure, bypass rate limits, or send malformed data that could harm our systems
  • Use our service to harm, harass, or violate the privacy of any individual
  • Violate any applicable laws, including GDPR, CCPA, or other privacy regulations

Payment, Refunds, and Plan Changes

Free Tier

We offer a permanently free tier with a monthly event limit as specified on our pricing page. No credit card is required for the free tier. We do not sell your data - ever, regardless of which plan you use.

Billing

You can use our free tier indefinitely within the monthly event limits. For higher usage, you need to upgrade to a paid plan and pay in advance. If you exceed plan limits without upgrading, you risk losing excess data. If paid accounts become overdue, we will freeze the account until payment is made.

Event Limits

Each plan includes a monthly limit of events (pageviews, custom events, etc.). Unused events do not roll over to the next month. You will never be charged extra for occasional traffic spikes. If you consistently exceed your plan limits for two consecutive months, we will contact you to discuss upgrading.

Plan Changes

You can upgrade or downgrade your plan at any time. Upgrades take effect immediately. Downgrading may result in loss of features or capacity. We do not accept liability for any data loss resulting from plan downgrades.

Refunds

All fees are non-refundable. However, if you experience significant service issues within the first 30 days, please contact us and we'll work with you to find a fair solution.

Cancellation and Termination

Important: Two Types of Cancellation

  • Subscription cancellation: Keeps your account but stops billing. Analytics data retained for 1 month.
  • Account deletion: Permanently deletes everything immediately, including all analytics data.

How to Cancel

You can cancel your subscription or delete your account entirely through your account settings. An email request alone is not considered proper cancellation.

What Happens When You Cancel

  • Subscription cancellation: Your cancellation takes effect at the end of your current billing period. You won't be charged again. Your analytics data becomes inaccessible but is retained for 1 month in case you return, then permanently deleted.
  • Account deletion: All data (personal and analytics) is permanently deleted immediately. This cannot be undone.

Our Right to Terminate

We reserve the right to suspend or terminate your account for violation of these terms, illegal activity, or abuse of our service or team members. We will provide notice when possible, but immediate termination may be necessary in severe cases.

Service Modifications and Pricing

  • Service changes: We reserve the right to modify or discontinue any part of the service with or without notice. We will communicate significant changes affecting your usage in advance when possible.
  • Pricing changes: We may change our pricing structure. Existing customers are typically exempt from price increases, but we reserve the right to change prices for all customers with at least 30 days notice via email.
  • Feature updates: We regularly improve our service with new features and enhancements. Some features may require plan upgrades.

Data Ownership and Privacy

Your Data Rights

You own 100% of your analytics data. We claim no intellectual property rights over your website data and will never sell or share it with third parties.

Data Processing Agreement

For enterprise customers and GDPR compliance, our comprehensive Data Processing Agreement (DPA) is available at /dpa. The DPA forms part of these Terms of Service and governs how we process data on your behalf.

What We Collect

Our service is designed to be privacy-first and cookieless. We collect only anonymous, aggregated data as detailed in our Privacy Policy. We do not collect personally identifiable information.

Your Responsibilities

  • Ensure your use of our service complies with all applicable privacy laws (GDPR, CCPA, etc.)
  • Update your privacy policy to mention the use of Betterlytics for anonymous analytics (note: no cookie consent banner is typically required since our service is cookieless)
  • Do not attempt to send sensitive information (credit cards, personal data, etc.) through our service
  • Maintain security of your account and immediately report any unauthorized access

Our Commitments

  • Process your data only as described in our Privacy Policy
  • Implement appropriate security measures to protect your data
  • Never sell, share, or monetize your analytics data
  • Provide EU-based hosting and processing for GDPR compliance
  • Delete your data immediately upon account deletion

Service Level and Support

Service Availability

We strive for high availability but provide the service on an "as is" and "as available" basis. We make no guarantees about uptime, though we work hard to maintain reliable service.

Support

Technical support is provided via email on a reasonable effort basis. We aim to respond promptly but do not guarantee specific response times.

Bugs and Issues

We test our features extensively, but no software is perfect. We track reported bugs and prioritize fixes, especially for security or privacy issues. Not all reported bugs will be fixed immediately.

Liability and Disclaimers

You expressly understand and agree that Betterlytics shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to:

  • Loss of profits, goodwill, use, data, or other intangible losses
  • The use or inability to use our services
  • Unauthorized access to or alteration of your data
  • Statements or conduct of any third party
  • Any other matter relating to these Terms or our services

What this means: While we work hard to provide reliable, privacy-focused analytics, technology isn't perfect and things can go wrong. By using Betterlytics, you understand that we can't be held responsible for any business losses or problems that might result from service issues. We're committed to earning your trust through transparency, strong security practices, and putting your privacy first.

This agreement shall be governed by the laws of the European Union and the jurisdiction where Betterlytics is legally established.

Intellectual Property

  • Your content: You retain all rights to any content you provide to our service. Your website data remains yours.
  • Our service: The look, feel, and functionality of Betterlytics is our intellectual property. You may not copy, modify, or reverse engineer our service.
  • Feedback: If you provide feedback or suggestions about our service, you agree that we may use and incorporate that feedback without payment or attribution.
  • Trademarks: "Betterlytics" and our logo are our trademarks. You may not use them without written permission, except to identify our service in connection with your legitimate use.
  • Open source components: Our analytics script and core components are released under open source licenses. This does not grant rights to our hosted service, trademarks, or proprietary infrastructure.

Updates and Communication

We may update these Terms of Service from time to time. When we make significant changes:

  • We will notify you via email at least 30 days in advance
  • We will post updates on our website
  • Continued use of our service after changes take effect constitutes acceptance
  • If you don't agree with changes, you may cancel your account

Contact Us

If you have any questions about these Terms of Service, please contact us:

Email: legal@betterlytics.io

Support: support@betterlytics.io

Address: Betterlytics, EU

🇪🇺 Made and hosted in the European Union
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